About Us
Matt Russell
Founder
& Brand Strategy Director
Matt spent 20 years inside the premium media environments where the audiences his clients needed to reach actually lived. At Cowboys & Indians, he built campaigns for brands where the match between reader identity and brand identity was everything — where being in the right context wasn't a nice-to-have, it was the whole point. At Teton Ridge, he built integrated campaigns across streaming TV, linear, digital video, social, print, podcasts, and sponsorships for a passionate national audience, learning firsthand how high-attention environments build brand differently than search advertising, digital display, or a social feed ever will.
He also ran marketing for his own direct-to-consumer business — accountable for acquisition costs, retention, and whether any of it was actually building something lasting. That experience shapes every client conversation he has. It's one thing to plan a media strategy. It's another to be the person watching the budget and trying to figure out if it's working.
Matt founded Future Days Media to help brands with specific, high-value audiences take advantage of a moment in advertising that didn't exist five years ago — when TV-quality brand building became accessible to companies that could never justify a linear TV buy, with the targeting and reporting that modern businesses expect.
He grew up in Grapevine, Texas, studied marketing and advertising at Stephen F. Austin State University, and now lives in Albuquerque, New Mexico. When he's not working, he's probably watching sports, hiking, or playing beer league hockey.
Danielle Russell
Strategic Director,
Digital & Ecommerce
Danielle brings over two decades of experience in digital marketing, ecommerce, paid media, and client strategy. Her background includes leadership roles at agencies and brands supporting some of the world's most recognized companies — Coca-Cola, Mondelez, Nestlé Waters, General Mills, Kimberly-Clark, Pfizer, AT&T, and Rossignol, among others. She also spent time in media sales with the Dallas Observer and D Magazine, giving her direct experience on both sides of the client relationship and a grounded understanding of what smaller and mid-sized businesses actually need from their advertising.
At Future Days Media, Danielle supports client strategy with a focus on digital performance, ecommerce growth, audience development, and integrated marketing execution. Her particular strength is connecting brand storytelling with measurable business results — helping clients understand not just what their campaigns are doing, but what they're building toward. For brands that sell online or are expanding their ecommerce presence, she brings a depth of experience that most boutique media consultancies simply don't have.
She earned her BA from Oklahoma State University and her master's degree in advertising from Southern Methodist University. Originally from southwest Missouri, she now lives in Albuquerque, New Mexico. Outside of work, Danielle can usually be found at a local yoga studio — occasionally upside down.
