About Us
Matt Russell
Founder
& Brand Strategy Director
Matt grew up in Grapevine, Texas, and earned his BBA from Stephen F. Austin State University, where he studied marketing, advertising, and writing. While attending SFA, he helped local businesses advertise in the university’s student newspaper, The Pine Log. In his free time, he’s a hardcore sports fan who enjoys hiking in the mountains and playing late-night beer league hockey.
He is a marketing and partnerships strategist with extensive experience in media sales, sponsorship development, branded content, and audience engagement. His career has focused on helping brands connect with consumers through strategic storytelling, experiential marketing, and integrated media partnerships across print, digital, television, and live events.
Through Future Days Media, Matt works with brands to develop growth strategies that combine relationship-driven marketing, cultural relevance, and modern audience engagement. His expertise centers on brand positioning, advertising, partnership strategy, sponsorship activation, and building marketing programs that balance short-term sales KPIs with long-term brand equity.
Danielle Russell
Strategic Director,
Digital & Ecommerce
Danielle is originally from southwest Missouri and earned her BA from Oklahoma State University, where she studied advertising and speech communication. She later earned her master’s degree in advertising from Southern Methodist University. Outside of work, Danielle can usually be found at a local yoga studio helping students find their balance — occasionally upside down.
She brings nearly two decades of experience spanning digital marketing, ecommerce, paid media, and client strategy. Her background includes leadership roles at agencies and brands supporting companies such as Coca-Cola, Mondelez, Nestlé Waters, General Mills, Kimberly-Clark, Pfizer, AT&T, and Rossignol. She also spent time in media sales with the Dallas Observer and D Magazine, supporting SMB clients across a wide range of industries.
Her expertise centers on connecting brand storytelling with measurable business growth across paid, organic, retail, and ecommerce channels. At Future Days Media, Danielle supports client strategy with a focus on digital performance, ecommerce growth, audience development, and integrated marketing execution.
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